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How much is a website?

October 18, 2014

An analogy we like to use when we’re asked this question is… How much does it cost to build a house?

Do you want a 2 bedroom, one bath with an eat-in-kitchen, or do you want a 5 bedroom, two and a half bath with a 2 car garage? Much like building a house, a website can range from functional to elaborate and everything in between.

Our approach to this process is to have a detailed discussion with the client about what their expectations are for the website. What features they need, how they anticipate using the site and more importantly get an understanding of how they anticipate their customers using the site. Once we’ve gathered that information, we process and organize it within the agency to determine an estimate for the project. We present the client with that estimate, along with an overview of the website features and function. We explain the User Interface Interface (UI), the User Experience (UX) and the backend Content Management System (CMS). To return to the house analogy, it’s at this point the client can begin to understand what the house will look like and they can get a better understanding of whether their needs will be met.

Budget is always a consideration in developing any project, however the increase in template and "free" websites in recent years as complicated the web development marketplace considerably. It’s important to understand your options for developing a website, and while these free or low cost options appear very attractive because of their preceived low cost, there are 2 big issues most companies overlook. First, template websites are just that, templates, which means you have to fit your content into an existing structure. You didn't build your business on a template, why build your online presence on one? In addition, you still need programming and graphics produced. So what you’re really paying for with a template website is a nicely presented framework that you’ll need to fill with your own graphics. Second, there is no such thing as a free lunch. Free websites and free hosting come with a hidden price tag in the form of banner advertising. Most of these free sites are only free as long as you’re willing to allow banner ads to be displayed on your website.

So, with these factors in mind, it‘s important to research your options and have an open and honest discussion about your needs and your budget. At Make It Pop Advertising we currently manage over 20 websites on a daily basis, all of which we built.

So how much is a website? Give us a call and let’s discuss your needs. 609-428-6446

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