Vascular Institute at AMI - I'm Not Vein

The "I’m Not Vein" campaign was created to enforce the idea that electing to have a varicose vein procedure doesn’t make you vain. Playing off of the “Vain”/“Vein” double entendre became a natural solution to highlight venous disease for the Vascular Institute at AMI. This campaign created public awareness of venous disease as a health concern worthy of medical treatment and not just a cosmetic procedure.

 

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