Atlantic City Country Club is one of America’s oldest and most prestigious golf clubs, famously knows as the “Birthplace of the Birdie.” Recently becoming a private golf course, the club had a goal to extend their audience and increase revenue from their public categories including their restaurant + wedding venue.

 

We built a digital marketing strategy that would allow them to extend their reach. Based on our member plot map, there was an ideal outline of clusters where these outreach campaigns would target. Through multiple campaigns, each focused on specific demographics, geographic areas and interests, we were able to reach, engage and produce a pipeline of new business.