Drawing inspiration from years of culinary travels to the country’s most iconic BBQ and fried chicken destinations, the husband-and-wife team behind Betty’s Seafood Shack envisioned a sister concept that would bring authentic Southern flavors to the Jersey Shore. The M!P team was engaged to craft a brand identity that celebrates the duo’s passion for slow-smoked barbecue, crispy fried chicken, and classic comfort sides, all while complementing the established success of their neighboring seafood concept.

The current live website that we designed and continue to manage can be viewed here: bettybbq.com