Located in Cape May, New Jersey just steps from the beach, Cabanas Beach Bar and Grill is a family oriented environment by day and a hot spot for live entertainment and great drinks at night. Our first challenge was to take their existing logo, maintain the integrity of the design, but make it less whimsical and more of a surf, beach vibe. We met this challenge by creating a weathered distressed texture, updating the fonts and simplifying the overall logo structure. Our unique menu development was inspired by the culture surrounding this historic ocean front location.