How do you entice people to run in a marathon? Create a social media campaign that everyone can identity with, not just seasoned marathon runners. Our goal was to design an Instagram & Facebook campaign that not only boosted awareness of the marathon, but increased sales. The campaign gave potential runners, walkers or teams, encouragement to take part in the Atlantic City Marathon and “bragging rights” by sharing their sign-up on their own personal social media accounts. #runac
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AMI Foundation (Social Media Marketing) +
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