Located in Cape May, New Jersey just steps from the beach, Cabanas Beach Bar and Grill is a family oriented environment by day and a hot spot for live entertainment and great drinks at night. Our first challenge with this venue was to take their existing logo, maintain the integrity of the design, but make it less whimsical and more surf beach vibe. We met this challenge by creating a weathered distress texture, updating the fonts and simplifying the overall logo structure. What you see below is the final product.
Following the establishing of the overall feel, we then took on the task of updating their out-of-date template born website with a fresh design and some very smart backend technology. 
And of course what kind of restaurant doesn't have a menu, or two, or three… Our unique menu development was inspired by the culture surrounding this historic location. The surfboard menu is made of a solid lightweight plastic material with replaceable overprint material for cost effective recycling of the menu base with each new year. Our Drink Menu design features unique creative on each page supporting the various beverage options.
Below are a small sample of the supporting Brand Identity materials we've created that help to build Cabanas’ character.
This Billboard Creative ran in the early Spring and was developed to attract consumers out of their winter hibernation.
SEE RELATED WORK:
The Draught Hourse Pub & Grill (Brand Identity) +
MAKE !T POP ADVERTISING & DESIGN
1026 Atlantic Avenue, Atlantic City, NJ 08401
