Meet AC wanted to create an interactive experience for their 2019 Meeting Planner Guide which is distributed to planners across the United States. Utilizing a dynamic QR Code to each Atlantic City property page, provided a convenient one-step process for directing users to the information their most interested in. The QR Codes are then tracked through Google Analytics giving the client measurable statistics. MIP also integrated pop-up features on each newly designed venue floor plan, giving planners the information they’re looking for fast.
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