Attorney advertising can get a little tricky. You tend to see two types: ambulance chasers and stuffy unapproachable lawyers. We set out to break that mold and give GMS Law a little character without losing an understanding for the serious nature of the work they do. That approach started immediately with their logo.
Once the logo development was completed, we developed a campaign where the emphasis was on common mishaps that often require legal advice. The law firm wanted to convey the message that “accidents happen” in a warm and friendly marketing campaign.
The current website that we manage and maintain can be viewed here:
gmslaw.com