M’ocean assumed the former space of a successful yet unassuming restaurant and needed a brand identity that would redefine and energize what had become a stale environment on a very tight budget. With the logo always being our primary character in communicating, we needed to be sure we captured the nautical yet modern environment this completely renovated restaurant occupied. The play on the word afforded us the opportunity to utilize the “M” to represent both aspects, motion and waves. In addition to the logo development, M!P also created the color palette, menus, interior and exterior signage, all advertising and marketing materials, website and coordinated a venue and food photoshoot.