For over 30 years Nazha Cancer Center has cured cancer in patients, but when it came to digital marketing, they were at a loss. Unsure how to begin the process, they came to MIP to help them engage with patients, support physicians, and improve population health outcomes. Creating and crafting a social media strategy that drives growth and success is tough for any business. With closely monitored HIPPA regulations and the FDA constraining marketing efforts, it’s especially difficult for a healthcare organization to keep up with other industries’ marketing innovations. By creating targeted outreach with branded multimedia content, engaging with patients on social media, and taking advantage of campaign data analytics, patient engagement and loyalty rapidly improved.