When we first met with Roberts Fine Jewelers they were in need of a unique marketing campaign. We quickly learned that the store experience and their stunning selection of diamonds and designer jewelry set them apart from other stores. One of the small ways the owner made sure his store experience is welcoming and comfortable, is by keeping bowls of “Swedish Fish” throughout the store for customers to snack on while they browse. Incorporating his signature candy alongside dazzling jewelry, we created an eye-catching marketing campaign that demands attention.