Our longtime partnership with Scotland Run Golf Club demonstrates strategic, member and public course marketing, as well as premier wedding venue communications and marketing pieces that stand out and increase brand recognition. With the facility undergoing major renovations over the years, ownership sought to change the club’s perception and reposition Scotland Run as one of New Jersey’s great leisure and wedding destinations.

 

M!P designed and executed an effective branding plan focused on golf, food + beverage and weddings. Visual marketing strategies were segmented by market and seasonality (peak, shoulder and off-peak), and a new tagline, “Now’s The Time,” was crafted to guide key messaging.