When Water Dog had the opportunity to open a second location in Bally’s Atlantic City, they came to us in need of a brand identity that would be recognizable under their already successful Water Dog name, but also reflect the very unique experience that this location would provide.
We assisted in building their overall brand from concept to completion, including the restaurant design and signage. We designed an easy-to-navigate website and executed a digital strategy to create excitement around the opening of their new location while also building long-term brand growth through multiple channels.